Google Brings Click to Call to Mobile Ads
SearchEngineWatch.com Jan 29 10
If you have an AdWords campaign set up to reach searchers using Google's mobile search, you've got a new feature to enhance your efforts. Google is enabling click-to-call phone numbers in the ads that appear on mobile web browsers.
Smartphones allow users to click on phone numbers and a call is automatically generated. If a smartphone user is searching for a local pizza place on their mobile device, then they can now simply click on the phone number and order up their favorite pie.
Google's mobile click-to-call ads are generated based on location. So if your company is a chain, an ad will be served up with the closest location to a user - and will contain the appropriate phone number. Full story...
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