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A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours. Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo, including Monday, June 17, where it broke 3 million searches for the first time. Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July. Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66. Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience.