Remarketing Rated as Most Underutilized Technology in Advertise.com/SEMPO Survey
SearchEngineWatch.com Dec 01 09
Advertise.com and SEMPO are releasing the results of a survey about underutilized online marketing technologies. The survey was conducted in August and apparently some of you marketers out there are itching for a chance to remarket your products. Remarketing, also known as retargeting, topped the list of most under-utilized marketing technologies. Here's what else made the list:
Remarketing/Retargeting - 46.3% Geo-targeting - 18.3% Traffic source optimization-15.9% Keyword targeting - 13.4% Other - 3.7% Category targeting - 2.4%And it looks like most of your desires for remarketing are going unrequited. Full story...
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