2010: The Year Information Pollution Takes Off
SEO Book Nov 30 09
Google's relevancy algorithms have largely been driven by taking the "authority" shortcut. Have lots of other domains linking to your site? It must be good. Here is a golden ticket...your site ranks for everything.
That curbed some types of spam (by increasing the sunk cost needed to rank a new site), but it has taken brands only a few years to adjust to that hole in the algorithm. Witness the rise of answer spam, scraper re-purposing spam, social media recycling tools, freelance articles for a nickel spam, machine spun articles that are textually unique, etc etc etc
Increasingly, the biggest role of brand in search publishing is to legitimize stuff which might otherwise seem illegitimate and give them enough scale that it hopefully kicks off enough AdSense revenue that it matters to Google. Full story...
More stories from seo book »
Facebook More Popular Than Google: So?
SEO Book 13 hours ago
According to Hitwise, Facebook just became more popular than Google Search.
become the most visited website for the week.
Usage Data vs Relevancy Algorithms
SEO Book less than a day ago
A few years ago Google's chief economist Hal Varian explained that scale is over-rated:
We're very skeptical about the scale argument, as you might expect.
A Review of Spy Tools
SEO Book 2 days ago
There are quite a few spy tools on the market currently, some more heavily promoted than others. They come in a variety of flavors such as SEO spy tools, PPC spy tools, and some which do both.
Compete.com Review
SEO Book 2 days ago
Compete takes pricing to a different level but has some unique features as well. They have a few different pricing levels but to get all the features you need to dial it up at $499 per month.
ISpionage Review
SEO Book 2 days ago
iSpionage is a newer player in the spy tool market. They are much more PPC oriented than organic SEO oriented.
Keyword Spy Review
SEO Book 2 days ago
Keyword Spy offers 3 different accounts.
Research Tracking ProfessionalThe countries available within a Keyword Spy account are:
No other competitor really comes close to the breadth of their country offerings.
SpyFu Review
SEO Book 2 days ago
SpyFu is one of the more feature rich tools, but probably has the least attractive interface out there.
Rhea Drysdale - SEO Industry Hero
SEO Book Mar 15 10
Anywhere there is controversy you will find many marketers who will opine and try to shine the lights on themselves about how wonderful they are and how much they help everyone else and how everyone should link to them in the controversy.
Professionalism
SEO Book Mar 15 10
Some people email you out of the blue accusing you of things that are not true while being rude and condescending.
A Proven Time-tested Effective Technique For Reducing Your Income
SEO Book Mar 15 10When Transparency is Valuable
If you are selling a site which you just want to get rid of and lack passion for then there is nothing wrong with being fairly transparent and shopping it for the maximum amount you can get at an auction or such.
Popular Tags »»
android apple architect bens bonus creative agency developers digital marketing digital project engadget england exec facebook gadget gadgets global marketing google gurus information architect information user integrated agency ipad iphone job jobs launch london london england marketing marketing agencies marketing manager microsoft mobile ncity nexus nsource nup nwe recruitment seo social media third party twitter user experience windows phone entertainmentMost read today »
Most read this week »
What's New on TechNews.AM
