You would either have to be new to the industry or under a rock to not notice how the SEO industry has become more corporate over the past 3 or 4 years. The trend has been slow and gradual with many small steps, but I thought it would be a good idea to try to put the pieces together. What started off as a 5 minute project took a couple hours. I hope you like it! If you are a creative thinker you should be able to get a number of actionable ideas by thinking about how such trends will change your market.
Warning: this image is big! ~ 225KB
http://www.seobook.com/images/corporate-seo. Full story...
Today I get to interview one of my favorite reads in the SEO blogoshpere, Andrew Shotland. Andrew runs the Local SEO Guide blog and has graciously taken some of his time to share with us his thoughts on Local SEO.
Mark Cuban recently talked about how search engines and content aggregators are vampires.
There is no reason to be indexed in Google.
HOPE is perhaps the single most lucrative thing to sell.
There are so many people in need of direction, while so few actually want to do the work required to achieve the end goal.
Publicly Jason claims to be ignorant about SEO because it allows him moral flexibility and makes Google less likely to torch his site (even though he is blatantly violating their search quality guidelines, and has for *years*).
I was talking to a friend yesterday who was at a conference where Demand Media's CEO spoke, and he stated that nobody asked the big question: "what if google decides they don't like you anymore?"
Then I got thinking about how Google torched Squidoo after Jason Calacanis went on his public campaign to rebrand it as spam.
On Hacker News, Melvin, from Web Design Company, had a great analogy on the Mahalo business model
Let's use a different industry to illustrate what is happening.
Ben Edelman: "Although I had asked that the Google Toolbar be "disable[d]," and although the Google Toolbar disappeared from view, my network monitor revealed that Google Toolbar continued to transmit my browsing to its toolbarqueries.
Many experienced advertisers realize that there are many gotchas in the AdWords system...optimization tools and default setting which optimize to boost Google's yield at the expense of unsuspecting advertisers, who don't yet know what match types are or that their ads are syndicated to content sites by default.
Does Google like auto-generated websites wrapped in Google AdSense ads?
The short answer is no.
From a marketing and a public relations standpoint this tool is brilliant. Rand just put up a full in-depth review here.