Excuse Me, But Where Did Google's Organic Search Results Go?
SEO Book Nov 06 09
In the past many SEOs have called organic search results the results on the left side of the page and the pay-per-click / AdWords results as the results on the right side of the page. As Google has grown more aggressive witht promoting vertical/universal search I think a better way of defining the portions of the search result page are ABOVE THE FOLD and BELOW THE FOLD.
As recently as yesterday Google stripped the phone numbers off of non-sponsored map listings, even if you were doing a navigational search! And that shows that the primary goal of the maps is as filler content (rather than utility). Full story...
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Local SEO - A Case Study
SEO Book 10 hours ago
How Do You Do Local SEO?
It's quite clear that local SEO will be *one* of the places to be in 2010 and beyond.
Google's Youtube Caught Cloaking to Spam Google Users & Increase Ad Revenues
SEO Book Dec 22 09
Google claims they try to be pretty fair with publishers and publishing business models. They are fine with indexing preview versions of a page and just showing a user that, you can make the full article free, you can make the first x clicks free.
Google Sitelinks Come in How Many Flavors?
SEO Book Dec 17 09
Google has long been known for having "10 blue links" and they have expanded far beyond that.
But even amongst the traditional listings there are lots of variations in how they are displayed.
What Matters Now
SEO Book Dec 14 09
I am still behind on a couple major writing projects, but one of the writing projects that was hardest for me was trying to write something for Seth Godin's new project - What Matters Now.
What is the Difference Between Google's Secrecy & Your Privacy?
SEO Book Dec 12 09
One of Google's leading marketing secrets is to appeal to power users. When describing how they designed Gmail, Google's Todd Jackson stated:
We started with the early-adopter crowd.
Matt Kelly: How Can Mainstream Media Compete Online?
SEO Book Dec 09 09The Media Strawman Argument: SEO is Bogus
Lots of people in desperate positions like to create a common enemy and rally against them, even if/when their position is utter non-sense.
Why Private Communities Work so Well
SEO Book Dec 07 09
In the past I have vented email frustrations in many ways (and truth be told I am still way behind on email to this day) but I thought it would be worth sharing why forums are a way better business model than personalized emails for helping people.
Why do a Fade in Web Page?
SEO Book Dec 06 09
Google recently announced their fade in homepage. From a marketing perspective I think it is interesting to try to figure out why they did that.
I Stopped Caring About Links (Well, Almost)
SEO Book Dec 06 09
Recently on Twitter a couple people mentioned that we should create tools similar to our Firefox extensions for Google Chrome.
2010: The Year Information Pollution Takes Off
SEO Book Nov 30 09
Google's relevancy algorithms have largely been driven by taking the "authority" shortcut. Have lots of other domains linking to your site? It must be good.
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