Link paranoia is off the scale. As the “unnatural link notifications” fly, the normally jittery SEO industry has moved deep into new territory, of late.
Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns?
As the hype level of social media starts to fall, then more questions are asked about return on investment.
The stock market had a flash crash today after someone hacked the AP account & made a fake announcement about bombs going off at the White House.
Do users find big headlines more relevant? Does using long text lead to more, or less, visitor engagement? Is that latest change to the shopping cart going to make things worse? Are your links just the right shade of blue?
If you want to put an end to tiresome subjective arguments about page length, or the merits of your clients latest idea, which is to turn their website pink, then adopting an experimental process for web publishing can be a good option.
Since the disavow tool has come out SEOs are sending thousands of "remove my link" requests daily.
The Atlantic published an interesting chart comparing print advertising spend with internet advertising spend:
So, print advertising is tanking.
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Native advertising presents opportunities for SEOs to boost their link building strategies, particularly those who favor paid link strategies.
When is a link not okay? When will you get a penalty for linking to someone else? When will you get a penalty if someone links to you?
This area grows ever more complicated.
Following my article about paywalls, a reader raised a point about “Tribes”. I’m paraphrasing the ensuing conversation we had, but I think it could be summarised as:
You’re wrong! The way to succeed on the internet is to build a tribe! Give your content away to the tribe! Grow the tribe!
An internet tribe is “an unofficial community of people who share a common interest, and usually who are loosely affiliated with each other through social media or other internet mechanisms”.