Professionalism

SEO Book  4 days ago

Some people email you out of the blue accusing you of things that are not true while being rude and condescending.

A Proven Time-tested Effective Technique For Reducing Your Income

SEO Book  4 days ago

When Transparency is Valuable

If you are selling a site which you just want to get rid of and lack passion for then there is nothing wrong with being fairly transparent and shopping it for the maximum amount you can get at an auction or such.

Crafting SEO Landing Pages

SEO Book  Mar 12 10

The landing page, in terms of SEO, went out of fashion.

Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters.

Learning SEO: It Can Get Noisy

SEO Book  Mar 04 10

There is obviously no shortage of information on SEO.

But thanks for turning up here :)

The sheer avalanche of SEO information can be overwhelming, for beginners and experts alike.

SEO Consulting: How To Construct Great Proposals

SEO Book  Feb 28 10

Like in any consulting field, SEO is rife with competition. There is only one way to win in such an environment, and that is to set yourself apart from the crowd.

Beating the Logic & Creativity Out of You

SEO Book  Feb 28 10

I remember in 2nd grade when our teacher was teaching us how to do math I raced ahead and was doing lessons for today, tomorrow, and next week.

Spam Free Search?

SEO Book  Feb 24 10

Just for fun. But if things get much worse it might be good for utility as well ;)

3 Steps for Optimizing Content for Long Tail Keywords

SEO Book  Feb 22 10

The following is a guest post from Tom Demers.

One of the most pivotal aspects of driving large volumes of search traffic in most verticals is effectively targeting long tail keywords.

Which Multivariate Testing Software is Best?

SEO Book  Feb 22 10

My buddies from Conversion Rate Experts have put together a review site for multivariate software called Which Multivariate.

Spam vs Mahalo: Matt Cutts Explains the Difference

SEO Book  Feb 22 10

When the internal Google remote quality rater guidelines leaked online there was a core quote inside it that defined the essence of spam:

Final Notes on Spam When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? if the answer is no, the page is probably Spam.