Local citations are a critical part of a local SEO campaign. In looking at David Mihm's Local Search Ranking Factors you can see that a majority of the top 10 factors focus on business information structure and links.

Maybe something like this...

...or this...

A bunch more here, with cut & paste code near your favorites.

I am already getting fake webmaster tool notification messages using the above subject line & the following message:

Hello dear managers of http://www.

Just about any independent SEO worth their weight who publishes a number of websites has at least once hit a snag & been filtered or penalized.

Before I get any drops of jupiter hate on the following...I was typing in training.seobook.com & somehow accidentally hit enter after typing train & when the URL completion didn't work I got the following SERP.

Google recently launched their webspam Penguin update. While they claim it only impacted about 3.

Sergey Brin recently said:

You have to play by their rules, which are really restrictive.

For the following study, we asked "Does this search result have ads on it? " to 1,000 searchers, per search results.

People tend to trust friends & family and the mainstream media far more than they trust websites & search engines.

Most people use the search engine which they believe has the best relevancy, whatever their computer came with, or what a friend recommended.