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SEOptimised Blog  4 days ago:

Plugging the link leaks, part 2 – site canonicalisation -

A couple of months ago we took a look at how you can reclaim links that you are simply throwing away.
SEOptimised Blog  May 17 13 :

SMX London 2013 – Top Takeaways from the Paid Search and SMX Advanced Tracks -

We’ve had a great couple of days at SMX London – here’s what we learnt from the Paid Search track from day 1 and the SMX Advanced track from day .
SEOptimised Blog  May 17 13 :

217 Takeaways from the SEO, Search and Social Track – SMX London 2013 -

SEOptimise attended this year’s SMX London, and came away with a number of amazing tips and takeaways.
SEOptimised Blog  May 15 13 :

The ultimate content audit checklist -

I think it would be fair to say that Google’s major algorithm updates in the last couple of years have seen us all asking ourselves some tough questions about the .
SEOptimised Blog  May 08 13 :

Using Excel to Help Move to Enhanced Campaigns -

A few months ago Google announced Enhanced Campaigns. One of the major changes this brings is that segmenting Search Network campaigns by device is impossible.
SEOptimised Blog  Apr 22 13 :

IonSearch 2013 recap – our favourite tips & thoughts -

Two days, three tracks, over 50 speakers. IonSearch 2013 certainly didn’t lack in ambition, nor in potential for some insightful search marketing conversation and thought.
SEOptimised Blog  Apr 08 13 :

How to approach journalists for your SEO -

A link from a high-authority news website can do wonders for SEO. But do you know how to appeal to journos? The boundaries between SEO and PR are becoming increasingly .
SEOptimised Blog  Mar 15 13 :

Plugging the link leaks, part 1 – reclaim links you are throwing away -

In London hundreds of SEOs have gathered for LinkLove, and as it is a day of sharing tips on getting more links, we thought we would join in.
SEOptimised Blog  Feb 14 13 :

Tips for in-house marketers on engaging with an agency: senior marketers share their advice -

There comes a time in the life of an in-house marketer when they need agency support in order to implement and manage offline and online campaigns.
SEOptimised Blog  Feb 12 13 :

8 Reasons Why Google Authorship Might be The Most Important Thing You Adopt This Year -

Each year, webmasters and marketing managers are faced with new developments and technologies, and it can be hard to know which to adopt and which to ignore.