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We really enjoyed our two days up in Manchester at SAScon 2013. Unfortunately, with three tracks going on and only two of us, we couldn’t get to every talk. Facebook account management best practices Account Structure introduction Facebook advertising is still more labour intensive than search advertising due to its limited platform functionality and interface. If you are anywhere near as busy as we were in the SEOptimise office during May, it can be difficult to keep up with all the great blog posts that . For those readers who are unaware, procurement in the marketing industry is a services profiling and selection process that many larger organisations must go through when considering new suppliers. We hear so much about great SEO tools that we should be using, but we rarely see much written about tools to help you with your Google Analytics data. A couple of months ago we took a look at how you can reclaim links that you are simply throwing away. We’ve had a great couple of days at SMX London – here’s what we learnt from the Paid Search track from day 1 and the SMX Advanced track from day . SEOptimise attended this year’s SMX London, and came away with a number of amazing tips and takeaways. I think it would be fair to say that Google’s major algorithm updates in the last couple of years have seen us all asking ourselves some tough questions about the . A few months ago Google announced Enhanced Campaigns. One of the major changes this brings is that segmenting Search Network campaigns by device is impossible.