technews.am is a new community for breaking news across the technology sector. We are still in Alpha, so please bear with us.
Recently Boulder based Datalogix announced that they had raised $25M to accelerate the build-out of its online ad targeting data business. There was a great thread this week on the Foundry CEO email list about Net Promoter Score and how companies are using it to measure the satisfaction of their customers (specifically in the case of NPS, their propensity to recommend the product or service to others). I blogged last year about the amazing 40th birthday trip my wife Greeley sent me and 9 friends on – cycling through Slovenia and Italy (original blog post along with a bunch of pictures here). One of the great trends we’ve been witnessing over the past decade, and in particular the past 5 years, has been what you might call the “democratization” of entrepreneurship”. Marc Barros, the founder of Contour cameras wrote a great follow-up to my post on your company’s shift from a product focus to building out a sales and marketing organization that’s definitely worth reading. Back in the late 90′s I started noticing URLs at the end of many TV advertisements. They started as general company URLs (and were relatively infrequent) and eventually because almost ubiquitous leading not just to company home pages but eventually to product pages or other ares of a company’s site were one could get more information [. At the risk of overgeneralizing (although to be fair as a VC that’s pretty much my job description) and understanding that there’s plenty of grey area here, I’ve really been noticing recently just how challenging it can be for organizations to move from being product focused to sales and marketing focused. A couple of years ago I posted about what I thought would be the “new era of Venture Capital.” Specifically I was predicting that we’d see a strong barbell effect in VC fundraising.