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Seths Blog 12 hours ago:
Levels of marketing magic, the placebo effects of desire -
ANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line.Seths Blog less than a day ago:
You should buy the book -
Mitch Joel is a generous and perceptive blogger. Well worth the daily read. He has a new book. You should buy it.Seths Blog less than a day ago:
No Signal -
At a party the other day, I saw a dead TV monitor. On the screen it said something like, "No signal..Seths Blog 2 days ago:
Learning by analogy -
The story of Hansel and Gretel is not actually about Hansel or Gretel. You are surrounded by examples and lessons and case studies that clearly aren't exactly about your project.Seths Blog 4 days ago:
It's Thomas Midgeley day -
Today would be his 124th birthday. A fine occasion to think about the effects of industrialization, and what happens when short-term profit-taking meets marketing.Seths Blog 5 days ago:
Every day is an investment -
You're not lucky to have this job, they're lucky to have you. Every day, you invest a little bit of yourself into your work, and one of the biggest choices available to you is where you'll be making that investment.Seths Blog 6 days ago:
The river guide and the rapids -
It's probably not an accident that rapid (as in rapid change) shares a root with rapids (as in Lava Falls in the Grand Canyon).Seths Blog 6 days ago:
Applications open for a short summer internship -
I'm offering a short-term paid internship this summer. You'll be in my office, working with me and a tightly knit group to develop a brand new idea.Seths Blog 6 days ago:
Appropriate cheating in the nine-dot problem -
All geeks, nerds and puzzle folks are aware of the nine-dot problem, along with the lesson it is frequently used to present.Seths Blog May 14 13 :
The reason they call it a browser -
Over the last ten years, the amount that we buy online has gone up. So have the number of ads we click on every day.Seths Blog May 13 13 :
Spend the day with me in New York in June -
I've been remiss in scheduling these full-day transformative Q&A sessions and I miss them. You can find the details and tickets right here.Seths Blog May 13 13 :
The certain shortcut -
The shortcut that's sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency.Seths Blog May 12 13 :
Life is full of holes -
Every scrutinized historical event fails to hold up to serious inspection. There's missing evidence. How did he get from point A to point B? Where's the document or the eyewitness or the proof? Your future opportunities are like this as.Seths Blog May 12 13 :
Is this spam? -
If you have to ask, it probably is. The essential truth is that spam is always in the eye of the recipient.Seths Blog May 11 13 :
Lead up -
What you were trained to do: wait for a good, generous, munificent, tasteful, smart boss or client to tell you what to do.Seths Blog May 10 13 :
Miscommunication -
The challenge of communication isn't to never miscommunicate, it's to cut down the time between the interaction and the realization that the communication didn't get through.Seths Blog May 09 13 :
Who do you know? -
Let's define "know" as... you're connected with them, in real life, by email or through a direct relationship online.Seths Blog May 08 13 :
How to write copy that goes viral -
The best thing is to not try to write things that will go viral. The best thing is to write for just one person.Seths Blog May 07 13 :
Avoiding fear by indulging in our fear of fear -
Every day, we make a thousand little compromises, avoid opportunities, actions and people--all so that we can stay away from the emotion of fear.Seths Blog May 06 13 :
