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ANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line. Mitch Joel is a generous and perceptive blogger. Well worth the daily read. He has a new book. You should buy it. At a party the other day, I saw a dead TV monitor. On the screen it said something like, "No signal.. The story of Hansel and Gretel is not actually about Hansel or Gretel. You are surrounded by examples and lessons and case studies that clearly aren't exactly about your project. Today would be his 124th birthday. A fine occasion to think about the effects of industrialization, and what happens when short-term profit-taking meets marketing. You're not lucky to have this job, they're lucky to have you. Every day, you invest a little bit of yourself into your work, and one of the biggest choices available to you is where you'll be making that investment. It's probably not an accident that rapid (as in rapid change) shares a root with rapids (as in Lava Falls in the Grand Canyon). I'm offering a short-term paid internship this summer. You'll be in my office, working with me and a tightly knit group to develop a brand new idea. All geeks, nerds and puzzle folks are aware of the nine-dot problem, along with the lesson it is frequently used to present. Over the last ten years, the amount that we buy online has gone up. So have the number of ads we click on every day.