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Take what you can get (?)

Seths Blog  Nov 07 09

When you're just starting out or when your organization is struggling or when the economy isn't hot, it's very tempting to take what you can get. You just graduated from law school and you have a lot of debt and... Full story...



More stories from seths blog »

Seths Blog  23 hours ago:

This is (still) broken -

Two things worth a design rant, as well as a book and a free video talk... I apologize if you see the world with more frustration after this.
Seths Blog  less than a day ago:

What are you leaving behind? -

I love watching contrails, those streams of white frozen exhaust that jets leave behind. It's a temporary track in the sand, and then the sun melts them and they're gone.
Seths Blog  2 days ago:

The tyranny of low price -

If you build your business around being the lowest-cost provider, that's all you've got. Everything you do has to be a race in that direction, because if you veer toward anything else (service, workforce, impact, design, etc.
Seths Blog  3 days ago:

"If I were you..." -

But of course, you're not. And this is the most important component of strategic marketing: we're not our customer.
Seths Blog  4 days ago:

Dancing on the edge of finished -

Before, when your shift was done, you were finished. When the inbox was empty, when the forms were processed, you could stop.
Seths Blog  5 days ago:

Ranking for signal to noise ratio -

A whisper in a quiet room is all you need. There's so little noise, so few distractions, that the energy of the whisper is enough to make a dent.
Seths Blog  6 days ago:

The endless emergency of politics -

Good governance is like great marketing--it takes the long view, and relentlessly focuses on delivering on agreed upon goals over time.
Seths Blog  6 days ago:

You will be judged (or you will be ignored) -

Those are pretty much the only two choices. Being judged is uncomfortable. Snap judgments, prejudices, misinformation.
Seths Blog  May 20 12 :

A true story -

Of course, that's impossible. There's no such thing as a true story. As soon as you start telling a story, making it relevant and interesting to me, hooking it into my worldviews and generating emotions and memories, it ceases to.
Seths Blog  May 19 12 :

Where's the heat? -

Is that your goal? To find the next hot thing? Do you want to buy it, sell it, use it, eat it? In every industry where there's fashion (which is every industry), people spend an enormous amount of time looking.



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