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Seths Blog Nov 07 09 When you're just starting out or when your organization is struggling or when the economy isn't hot, it's very tempting to take what you can get. You just graduated from law school and you have a lot of debt and... Full story...
Two things worth a design rant, as well as a book and a free video talk... I apologize if you see the world with more frustration after this.
I love watching contrails, those streams of white frozen exhaust that jets leave behind. It's a temporary track in the sand, and then the sun melts them and they're gone.
If you build your business around being the lowest-cost provider, that's all you've got. Everything you do has to be a race in that direction, because if you veer toward anything else (service, workforce, impact, design, etc.
But of course, you're not. And this is the most important component of strategic marketing: we're not our customer.
Before, when your shift was done, you were finished. When the inbox was empty, when the forms were processed, you could stop.
A whisper in a quiet room is all you need. There's so little noise, so few distractions, that the energy of the whisper is enough to make a dent.
Good governance is like great marketing--it takes the long view, and relentlessly focuses on delivering on agreed upon goals over time.
Those are pretty much the only two choices. Being judged is uncomfortable. Snap judgments, prejudices, misinformation.
Of course, that's impossible. There's no such thing as a true story. As soon as you start telling a story, making it relevant and interesting to me, hooking it into my worldviews and generating emotions and memories, it ceases to.
Is that your goal? To find the next hot thing? Do you want to buy it, sell it, use it, eat it? In every industry where there's fashion (which is every industry), people spend an enormous amount of time looking.