What should I do on your birthday?
Seths Blog Jul 04 09On July 4, birthday of the USA, we're supposed to blow off fireworks, eat hot dogs and buy a Chevrolet. On Columbus Day, birthday of an early imperialist, we're supposed to shop and march in a parade. On Martin Luther... Full story...
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The magic rule of seven (and the banality of alphabetical order)
Seths Blog less than a day agoIf you approve or create online forms or deal with consumer interactions, I hope you'll think about the following: 1.
Benefit of the doubt
Seths Blog 2 days agoIt's almost impossible to communicate something clearly and succinctly to everyone, all the time. So misunderstandings occur.
The amateur scientist (that's us)
Seths Blog 3 days agoMany people buy a car (probably their single biggest discretionary purchase) based on slamming a door, kicking a tire and judging the handshake of a salesperson.
Embracing lifetime value
Seths Blog 4 days agoIf you walk into a company-owned cell phone store to sign up for a contract, what are you worth? Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it's easy to figure on.
Some books for November
Seths Blog 5 days agoRandom thoughts from all over for those of us hungry for new ways to think. This month's list is here.
Breakthroughs and drips
Seths Blog 6 days agoThere are only two ways to win in the market. You can create a breakthrough. A promotion so powerful that people can't help but engage.
Debt, equity and a third thing that might work better
Seths Blog Nov 16 09If your business needs money, it seems as though you have two choices: Get a loan from a bank Raise equity from an investor, giving up part of your company in exchange Banks are everywhere, so the idea that they.
Learning by analogy
Seths Blog Nov 15 09Some people are way better at this than others. The other day, I was talking to someone about a complex and specialized issue.
Teaching the market a lesson
Seths Blog Nov 14 09Some book publishers don't like the Kindle. Either they're afraid of it or they've crunched the numbers and they don't like what they see.
Hammer time
Seths Blog Nov 13 09So, if it's true that to a person with a hammer, every problem looks like a nail, the really useful question is, "what sort of hammer do you have?" At big TV networks, they have a TV hammer.
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