Can Private Equity Turn Around Nielsen's Fledgling Trade Mags?
Silicon Alley Insider Nov 25 09
NEW YORK (AdAge.com) -- The Nielsen Company's beleaguered trade-publishing unit, including Billboard, The Hollywood Reporter and Adweek, is on the block again. Can a private-equity group including the publisher of The Hill newspaper and News Corp. scion Lachlan Murdoch save it?
The titles have long been an awkward fit at Nielsen, whose core business is media measurement and market data, but now they have a serious suitor in James Finkelstein, CEO of News Communications, which publishes The Hill and Who's Who. Nielsen is said to want $70 million for all its titles, but an investment banker who has looked at the deal said that's high given the pace of revenue declines at the unit. Full story...
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