Google, AOL, Yahoo and Microsoft To US: Don't Tread On Me
Silicon Alley Insider Jul 03 09
Online advertising's biggest players to government: Please stay out of our business.
Google, AOL, Yahoo and Microsoft, along with a host of other advertising, agency and marketer associations, took another step in pressing their case that the government doesn't need to regulate the collecting of data for ad-targeting purposes by search engines, websites, advertisers and ad networks. They've crafted their own set of rules in the hope of heading off potential regulation in Congress.
For months, a wide-ranging group of marketers, portals, publishers and ad networks represented by industry groups -- such as the Interactive Advertising Bureau, the American Association of Advertising Agencies, the Direct Marketing Association and the Association of National Advertisers -- have been working on "self-regulatory principles," which were released today. Full story...
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