Microsoft Betting Big On Mobile Ads
Silicon Alley Insider Jul 20 09
Microsoft (MSFT), like Google (GOOG) and others, is betting that mobile advertising -- small ads on billions of small screens -- can become a huge business someday.
The company's latest move: We've heard it poached a well-known mobile ad exec from the agency world: Jamie Wells, who headed mobile advertising and marketing for OMD, an Omnicom shop.
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