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Microsoft Betting Big On Mobile Ads

Silicon Alley Insider  Jul 20 09

Microsoft (MSFT), like Google (GOOG) and others, is betting that mobile advertising -- small ads on billions of small screens -- can become a huge business someday.

The company's latest move: We've heard it poached a well-known mobile ad exec from the agency world: Jamie Wells, who headed mobile advertising and marketing for OMD, an Omnicom shop.

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