These Data Show Why Samsung's Apple-Bashing Isn't Working
Silicon Alley Insider Feb 03 12
It's hardly a surprise that Samsung will be partaking in its favorite past time come Super Bowl Sunday—Apple baiting and bashing.
Click here to see Apple and Samsung's ad feud>>But is the Korean company's mocking of iPhone fanboys in their commercials actually an effective way to boost Samsung sales and user perception?
Not really, according to YouGov BrandIndex, a research service on consumers' daily perception of brands.
Samsung premiered "Next Big Thing"—its first commercial to go "right for Apple fanboys' jugular" by bashing those who camp outside Apple stores before every new product release—on Nov. Full story...
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