SAN FRANCISCO (AdAge.com) -- Verizon's droid is pitching itself as the anti-iPhone, and nowhere is that more evident than in the look and feel of its campaign -- a blanket push you won't be able to escape.
The integrated campaign, the largest in Verizon history, will receive an estimated $100 million in support, most of it spent before the end of the year. Within it, the new phone is touted as the robotic do-it-all antidote to the Apple handset's shortcomings.
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In this week's reminiscent app roundup:
Music, comprehended! Transformers, done justice to!
Zombie defense, executed within the bounds of Newton's laws!
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Engadget's Joshua Topolsky pens a lengthy article on what has gone so terribly wrong at Palm over the last year.
During an event to introduce the first living organ donor registry in the country today, Apple CEO Steve Jobs told a crowd he "almost died" waiting for his own transplant in 2009.
With 8.2 million unique visitors viewing over 600 million pages per month, photo-sharing, meme-making 4chan.
Over the past few months, mobile ad networks have reported substantial growth in ads from devices running Google Android, presenting mobile marketers with an increasingly viable alternative to Apple's iPhone and iPod touch devices.
From GigaOm: The first time you walk into an Apple Store and pick up an iPad, you’ll understand the hype: Apple has managed to create a beautiful, thoughtfully designed, compelling product in a space where mediocrity was, until now, status quo.
Steve Myers at Poynter gathers some thoughts from journalists about the most important lessons they learned at SXSW:
Michael Donohoe, developer, The New York Times: Use competitive and gamelike scenarios to keep users/readers/people engaged and coming back to your Web site.
Apple's iPhone App Store is still crushing its peers, especially in the number of applications available to consumers.
Apple developers at media companies and elsewhere are getting this email directly from Apple with the subject line: "Now Accepting iPad Apps.
As the cost of delivering video continues to get cheaper every year and video syndication to devices and platforms continues to grow, it seems more and more people are under the impression that access to premium video content should be free.