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Verizon Spending $100 Million On Its Droid Ad Campaign

Silicon Alley Insider  Nov 09 09

SAN FRANCISCO (AdAge.com) -- Verizon's droid is pitching itself as the anti-iPhone, and nowhere is that more evident than in the look and feel of its campaign -- a blanket push you won't be able to escape.

The integrated campaign, the largest in Verizon history, will receive an estimated $100 million in support, most of it spent before the end of the year. Within it, the new phone is touted as the robotic do-it-all antidote to the Apple handset's shortcomings.

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See Also:

Google Giving Verizon Droid Rare, Massive Promotional Push (GOOG, VZ, MOT) The $99 Droid Eris Could Be Verizon's Sleeper Android Hit (VZ, GOOG, AAPL) If You Don't Buy An iPhone, Buy A Droid (GOOG, AAPL, MOT)

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