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If You Want To Reach Moms Use Social Media
Social Media Optimization Mar 08 10
There was a really interesting study last year by BabyCenter, an online community for expectant and new moms.
Measuring Your Social Media Efforts
Social Media Optimization Mar 04 10
I have to say I was not surprised to read that according to a survey by Mzinga and Babson Executive Education, that less than one in five marketers measured their ROI from their social media marketing efforts in 2009.
A Successful Facebook Marketing Campaign
Social Media Optimization Feb 18 10I received some interesting data today from Dessert Gallery (DG), a Houston-based cafe chain about their recent Facebook fan page campaign.
Interview with Kevin Ertell Vice President of Retail Strategy, ForeSee Results
Social Media Optimization Feb 11 10Earlier this week I published the findings of the ForeSee Results 2010 Social Media Report. Kevin Ertell who is Vice President of Retail Strategy for ForeSee Results and author of the report kindly agreed to answer my question about the report.
Why Online Retailers Must Be On Facebook
Social Media Optimization Feb 09 10Interesting data in the ForeSee Results 2010 Social Media Report. Some of the key findings in the study, which looked at nearly 10,000 visitors to the biggest e-retail websites in the United States, include:
56% of shoppers to top e-retail websites who interact with social media websites have elected to “friend” or “follow” or [.
Finding Customers In Different Places
Social Media Optimization Feb 07 10I have been really busy launching an online sports network so my posts have been a little sparse recently.
What Your Followers Want
Social Media Optimization Jan 27 10Companies “brag” all the time about the number of followers or friends that they have on Facebook or Twitter.
Successful Twitter Marketing Strategies
Social Media Optimization Jan 18 10Last week I looked at some of the marketing strategies that are working on Facebook according to the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers.
Successful Facebook Marketing Tactics
Social Media Optimization Jan 13 10I have been going over the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers to see what are some of the more successful tactics that they are seeing work on Facebook.
Social Media For Small Business
Social Media Optimization Jan 06 10Some interesting data from a new report from Ad-ology called the “Small Business Marketing Forecast 2010”).
Social Media Marketing Becoming More Strategic
Social Media Optimization Jan 03 10A new report from Marketing Sherpa called the “2010 Social Media Marketing Benchmark Report” shows the importance of social media marketing now from a strategic perspective.
Twitter Growth Starts To Flatten
Social Media Optimization Dec 28 09It appears the hockey growth phrase of Twitter is over.
Twitter’s international traffic has flattened.
Interview with Ethan Bloch of Flowtown
Social Media Optimization Dec 21 09Last week I had the opportunity to beta test a cool new product from Flowtown. By entering in someone’s email address into the Flowtown system you can find out who a person is: their name, age, gender, occupation, and location.
We Made The Top 50 SEO Posts of the Year 2009
Social Media Optimization Dec 18 09Evan Carmichael just came out with his Top 50 SEO Posts of the Year and our post on Don’t Forget Search made his list.
Targeting Students Via Social Networks
Social Media Optimization Dec 15 09If your target demographic is college students, there is no better way to reach this group that through Facebook.
The Future of Social Media Marketing
Social Media Optimization Dec 09 09Social media has transformed itself in the last 2 years from blogs and forums to Facebook and Twitter.
Examples of Successful Twitter and Facebook Campaigns
Social Media Optimization Dec 07 09Great article on social media and Ashton Kutcher in Fast Company. Within the article, Fast Company discusses two successful social media campaigns that Kutcher’s social media agency have been involved in.
Building Your Social Media Marketing Plan
Social Media Optimization Dec 01 09It’s that time of year when companies start to look towards 2010 and marketing executives are busy developing marketing plans for the new year.
Is Twitter Losing Traction?
Social Media Optimization Nov 23 09Wanted to share this data with you before I went away for the holidays.
It is pretty apparent that traffic to Twitter.
How to measure social media
Social Media Optimization Nov 16 09One topic that comes up in conversation a lot is how to measure the effectiveness of a social media marketing campaign.
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