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TweetIn internet years, 2003 seems like the dark ages. Myspace was being discovered by the general public, flip phones and Palm pilots were the “mobile space,” and today’s top startup founders were still in high school (some in middle school)! This week 10 years ago marked the launch of Linkedin – the world’s first social [. Twitter, although it only asks its users to post short messages of 140 characters or less, remains elusive to a lot of businesses with a social media presence. For brands of any size or reputation, the CEO is a key figure in driving the “voice” of the brand, not some shadowy figure head who signs the paychecks. As the internet continues to grow and play a key part in daily life for citizens of the United States, calls for new laws to monitor and control web actions have risen. One of the biggest struggles brands and marketers have with content marketing comes from a lack of direction with their content strategy. As we predicted at the start of this new year, content marketing continues to be the top marketing trend for brands on the internet. At a press event on Thursday, March 8th, Facebook CEO Mark Zuckerberg announced the launch of a redesigned news feed for all Facebook users, set to unroll in the upcoming week. Earlier in February, Twitter announced the release of it’s Advertising API, a new technology system that allows third party tools to better manage and implement advertising campaigns on Twitter. Social media has all but taken over the internet marketing discussion these days. Many businesses just like yours have jumped on the bandwagon, intuitively knowing that there is something to it, but perhaps not fully understanding yet the long-term effects and implications. In the past few months, the reliance on the social web has grown to massive numbers, and a strong social presence is second only to a mobile presence as a top goal for many brands. In a recent report on social media usership by GlobalWebIndex, it was reported that Google Plus has overtaken Twitter and become the second most popular social network in the world. Chris WardenReddit describes itself as “the Front Page of the Internet,” and a more fitting description is really hard to come by. SMOEarlier this week, Twitter announced the launch of a new video sharing service for iOS devices called Vine. SMOHello again! I’m Sara Aisenberg, and you might remember me from a guest post I wrote for Social Media Optimization about five common problems with SEO back in June. Guest PostThis post is provided by Dustin Verburg, a writer and musician based in Boise, ID. Dustin writes about social media strategies, the human side of SEO and internet ethics. Chris WardenHave you ever actually completed typing a name into the Facebook search bar? If you’re like me, all you’ve ever done is begin typing a few letters from the name of a friend or business, then select them from the dropdown menu. Chris WardenWhen creating landing pages for a campaign, there are many typical sources of consistent traffic – search engine results, paid advertising, email blasts and many more. Chris WardenEarly last month, a series of studies were conducted among the social media marketing initiatives of small businesses. SMOYou already know that your business needs to be active on social media. Of course, knowing that is one thing. Chris WardenAs we approach the end of 2012, we begin to look back and discover that the lines between the online world and real life blur ever closer.