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If You Want To Reach Moms Use Social Media

Social Media Optimization  Mar 08 10

There was a really interesting study last year by BabyCenter, an online community for expectant and new moms.

Measuring Your Social Media Efforts

Social Media Optimization  Mar 04 10

I have to say I was not surprised to read that according to a survey by Mzinga and Babson Executive Education, that less than one in five marketers measured their ROI from their social media marketing efforts in 2009.

A Successful Facebook Marketing Campaign

Social Media Optimization  Feb 18 10

I received some interesting data today from Dessert Gallery (DG), a Houston-based cafe chain about their recent Facebook fan page campaign.

Interview with Kevin Ertell Vice President of Retail Strategy, ForeSee Results

Social Media Optimization  Feb 11 10

Earlier this week I published the findings of the ForeSee Results 2010 Social Media Report. Kevin Ertell who is Vice President of Retail Strategy for ForeSee Results and author of the report kindly agreed to answer my question about the report.

Why Online Retailers Must Be On Facebook

Social Media Optimization  Feb 09 10

Interesting data in the ForeSee Results 2010 Social Media Report. Some of the key findings in the study, which looked at nearly 10,000 visitors to the biggest e-retail websites in the United States, include: 56% of shoppers to top e-retail websites who interact with social media websites have elected to “friend” or “follow” or [.

Finding Customers In Different Places

Social Media Optimization  Feb 07 10

I have been really busy launching an online sports network so my posts have been a little sparse recently.

What Your Followers Want

Social Media Optimization  Jan 27 10

Companies “brag” all the time about the number of followers or friends that they have on Facebook or Twitter.

Successful Twitter Marketing Strategies

Social Media Optimization  Jan 18 10

Last week I looked at some of the marketing strategies that are working on Facebook according to the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers.

Successful Facebook Marketing Tactics

Social Media Optimization  Jan 13 10

I have been going over the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers to see what are some of the more successful tactics that they are seeing work on Facebook.

Social Media For Small Business

Social Media Optimization  Jan 06 10

Some interesting data from a new report from Ad-ology called the “Small Business Marketing Forecast 2010”).

Social Media Marketing Becoming More Strategic

Social Media Optimization  Jan 03 10

A new report from Marketing Sherpa called the “2010 Social Media Marketing Benchmark Report” shows the importance of social media marketing now from a strategic perspective.

Twitter Growth Starts To Flatten

Social Media Optimization  Dec 28 09

It appears the hockey growth phrase of Twitter is over. Twitter’s international traffic has flattened.

Interview with Ethan Bloch of Flowtown

Social Media Optimization  Dec 21 09

Last week I had the opportunity to beta test a cool new product from Flowtown. By entering in someone’s email address into the Flowtown system you can find out who a person is: their name, age, gender, occupation, and location.

We Made The Top 50 SEO Posts of the Year 2009

Social Media Optimization  Dec 18 09

Evan Carmichael just came out with his Top 50 SEO Posts of the Year and our post on Don’t Forget Search made his list.

Targeting Students Via Social Networks

Social Media Optimization  Dec 15 09

If your target demographic is college students, there is no better way to reach this group that through Facebook.

The Future of Social Media Marketing

Social Media Optimization  Dec 09 09

Social media has transformed itself in the last 2 years from blogs and forums to Facebook and Twitter.

Examples of Successful Twitter and Facebook Campaigns

Social Media Optimization  Dec 07 09

Great article on social media and Ashton Kutcher in Fast Company. Within the article, Fast Company discusses two successful social media campaigns that Kutcher’s social media agency have been involved in.

Building Your Social Media Marketing Plan

Social Media Optimization  Dec 01 09

It’s that time of year when companies start to look towards 2010 and marketing executives are busy developing marketing plans for the new year.

Is Twitter Losing Traction?

Social Media Optimization  Nov 23 09

Wanted to share this data with you before I went away for the holidays. It is pretty apparent that traffic to Twitter.

How to measure social media

Social Media Optimization  Nov 16 09

One topic that comes up in conversation a lot is how to measure the effectiveness of a social media marketing campaign.



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