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Following the Tweeter: Using Twitter Analytics to Improve Your Social Media Presence -

Twitter, although it only asks its users to post short messages of 140 characters or less, remains elusive to a lot of businesses with a social media presence.

How to Become a Social CEO -

For brands of any size or reputation, the CEO is a key figure in driving the “voice” of the brand, not some shadowy figure head who signs the paychecks.

Two Proposed Internet Laws You NEED To Know About -

As the internet continues to grow and play a key part in daily life for citizens of the United States, calls for new laws to monitor and control web actions have risen.

How to Create A Social Media Editorial Calendar -

One of the biggest struggles brands and marketers have with content marketing comes from a lack of direction with their content strategy.

Getting Started with Video Marketing -

As we predicted at the start of this new year, content marketing continues to be the top marketing trend for brands on the internet.

Facebook Announces News Feed Redesign -

At a press event on Thursday, March 8th, Facebook CEO Mark Zuckerberg  announced the launch of a redesigned news feed for all Facebook users, set to unroll in the upcoming week.

What The Twitter Advertising API Means For Your Business -

Earlier in February, Twitter announced the release of it’s Advertising API,  a new technology system that allows third party tools to better manage and implement advertising campaigns on Twitter.

The 9 Social Media Mistakes You’re Probably Making Right Now -

Social media has all but taken over the internet marketing discussion these days.  Many businesses just like yours have jumped on the bandwagon, intuitively knowing that there is something to it, but perhaps not fully understanding yet the long-term effects and implications.

How to Create a Social Media Policy for ANY Company -

In the past few months, the reliance on the social web has grown to massive numbers, and a strong social presence is second only to a mobile presence as a top goal for many brands.

Google+ Is NOT Dead -

In a recent report on social media usership by GlobalWebIndex, it was reported that Google Plus has overtaken Twitter and become the second most popular social network in the world.