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Twitter, although it only asks its users to post short messages of 140 characters or less, remains elusive to a lot of businesses with a social media presence. For brands of any size or reputation, the CEO is a key figure in driving the “voice” of the brand, not some shadowy figure head who signs the paychecks. As the internet continues to grow and play a key part in daily life for citizens of the United States, calls for new laws to monitor and control web actions have risen. One of the biggest struggles brands and marketers have with content marketing comes from a lack of direction with their content strategy. As we predicted at the start of this new year, content marketing continues to be the top marketing trend for brands on the internet. At a press event on Thursday, March 8th, Facebook CEO Mark Zuckerberg announced the launch of a redesigned news feed for all Facebook users, set to unroll in the upcoming week. Earlier in February, Twitter announced the release of it’s Advertising API, a new technology system that allows third party tools to better manage and implement advertising campaigns on Twitter. Social media has all but taken over the internet marketing discussion these days. Many businesses just like yours have jumped on the bandwagon, intuitively knowing that there is something to it, but perhaps not fully understanding yet the long-term effects and implications. In the past few months, the reliance on the social web has grown to massive numbers, and a strong social presence is second only to a mobile presence as a top goal for many brands. In a recent report on social media usership by GlobalWebIndex, it was reported that Google Plus has overtaken Twitter and become the second most popular social network in the world.