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Interview with Ethan Bloch of Flowtown

Social Media Optimization  Dec 21 09

Last week I had the opportunity to beta test a cool new product from Flowtown. By entering in someone’s email address into the Flowtown system you can find out who a person is: their name, age, gender, occupation, and location. The cool feature is that Flowtown also lets you know the social media profiles that are [...] Full story...

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Measuring Your Social Media Efforts

Social Media Optimization  Mar 04 10

I have to say I was not surprised to read that according to a survey by Mzinga and Babson Executive Education, that less than one in five marketers measured their ROI from their social media marketing efforts in 2009.

A Successful Facebook Marketing Campaign

Social Media Optimization  Feb 18 10

I received some interesting data today from Dessert Gallery (DG), a Houston-based cafe chain about their recent Facebook fan page campaign.

Interview with Kevin Ertell Vice President of Retail Strategy, ForeSee Results

Social Media Optimization  Feb 11 10

Earlier this week I published the findings of the ForeSee Results 2010 Social Media Report. Kevin Ertell who is Vice President of Retail Strategy for ForeSee Results and author of the report kindly agreed to answer my question about the report.

Finding Customers In Different Places

Social Media Optimization  Feb 07 10

I have been really busy launching an online sports network so my posts have been a little sparse recently.

What Your Followers Want

Social Media Optimization  Jan 27 10

Companies “brag” all the time about the number of followers or friends that they have on Facebook or Twitter.

Successful Twitter Marketing Strategies

Social Media Optimization  Jan 18 10

Last week I looked at some of the marketing strategies that are working on Facebook according to the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers.

Successful Facebook Marketing Tactics

Social Media Optimization  Jan 13 10

I have been going over the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers to see what are some of the more successful tactics that they are seeing work on Facebook.

Social Media For Small Business

Social Media Optimization  Jan 06 10

Some interesting data from a new report from Ad-ology called the “Small Business Marketing Forecast 2010”).

Social Media Marketing Becoming More Strategic

Social Media Optimization  Jan 03 10

A new report from Marketing Sherpa called the “2010 Social Media Marketing Benchmark Report” shows the importance of social media marketing now from a strategic perspective.



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