Last week I had the opportunity to beta test a cool new product from Flowtown. By entering in someone’s email address into the Flowtown system you can find out who a person is: their name, age, gender, occupation, and location. The cool feature is that Flowtown also lets you know the social media profiles that are [...] Full story...
I have to say I was not surprised to read that according to a survey by Mzinga and Babson Executive Education, that less than one in five marketers measured their ROI from their social media marketing efforts in 2009.
I received some interesting data today from Dessert Gallery (DG), a Houston-based cafe chain about their recent Facebook fan page campaign.
Earlier this week I published the findings of the ForeSee Results 2010 Social Media Report. Kevin Ertell who is Vice President of Retail Strategy for ForeSee Results and author of the report kindly agreed to answer my question about the report.
I have been really busy launching an online sports network so my posts have been a little sparse recently.
Companies “brag” all the time about the number of followers or friends that they have on Facebook or Twitter.
Last week I looked at some of the marketing strategies that are working on Facebook according to the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers.
I have been going over the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers to see what are some of the more successful tactics that they are seeing work on Facebook.
Some interesting data from a new report from Ad-ology called the “Small Business Marketing Forecast 2010”).
A new report from Marketing Sherpa called the “2010 Social Media Marketing Benchmark Report” shows the importance of social media marketing now from a strategic perspective.