Social Media Basics: Ignore Digg like you would Google
Social Media Optimization Nov 06 09I came across a post last month by Rebecca at 10e0 called Is Digg the Google of Social News Sites?. In the post Rebecca points out some interesting traffic data. Top Social News Sites Based on Unique Visitors in August 2009: Digg (17.4 million) Yahoo! Buzz (7 million) Propeller (800,000) Reddit (670,000) Mixx (660,000) Digg was a hot topic in the social marketing field [...] Full story...
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How the Boston Celtics are using Social Media
Social Media Optimization Nov 11 09Really interesting article in the Boston Globe yesterday on how the Boston Celtics are using social media to not only increase revenues, but also to reach out to fans who cannot see the team live.
Don’t Forget Search
Social Media Optimization Nov 04 09Really interesting research data from ad network Chitika, via eMarketer on the quality of visitors from social networking sites.
Social Media Basics:Web Site v Blog
Social Media Optimization Oct 30 09One of the most asked questions I get about social media, is how do I get started? Most people are thinking that my answer would be to create an account on Twitter or Facebook, so they get this look of surprise when I tell them to start a blog.
Top 15 Brands Social Media Presence
Social Media Optimization Oct 27 09Great tweet from Michael Brito, aka @Britopian last week on a Study of the Top 15 Brands Social Presence Comparison
The Top 15 Brands as decided by Interbrands and they then looked at the level of presence of each of these brands on the two main social media channels: Twitter and Facebook.
How Coke uses Social Media
Social Media Optimization Oct 26 09Good interview with Carol Kruse, Vice President, Global Interactive Marketing for The Coca-Cola Co.on eMarketer.
Reputation Management TSA Style
Social Media Optimization Oct 21 09I came across a fascinating story on Michael Gray’s blog blog about the TSA and how it used its blog to refute a passenger’s story.
Social Media and Small Business Not Connecting
Social Media Optimization Oct 12 09Really interesting findings in a Citibank/GFK Roper small business survey that was released on Friday.
Retailers Love Facebook and Twitter
Social Media Optimization Oct 08 09I must say I was shocked to read on eMarketer , that a combined 99% of surveyed online retailers currently employ (86%) or plan to employ (13%) Facebook Fan Pages.
Too tweet or not to tweet, that is the question
Social Media Optimization Oct 05 09So I was at Elite Retreat last week in New York. A group of 30 very successful online marketers. So the questions were asked about Twitter.
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