What Your Followers Want
Social Media Optimization Jan 27 10Companies “brag” all the time about the number of followers or friends that they have on Facebook or Twitter. But what motivates someone to friend or follow a company? A December 2009 survey from MarketingSherpa of 500 social network users showed that the top motivation of those who friended or followed a brand online was to [...] Full story...
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Measuring Your Social Media Efforts
Social Media Optimization Mar 04 10
I have to say I was not surprised to read that according to a survey by Mzinga and Babson Executive Education, that less than one in five marketers measured their ROI from their social media marketing efforts in 2009.
A Successful Facebook Marketing Campaign
Social Media Optimization Feb 18 10I received some interesting data today from Dessert Gallery (DG), a Houston-based cafe chain about their recent Facebook fan page campaign.
Interview with Kevin Ertell Vice President of Retail Strategy, ForeSee Results
Social Media Optimization Feb 11 10Earlier this week I published the findings of the ForeSee Results 2010 Social Media Report. Kevin Ertell who is Vice President of Retail Strategy for ForeSee Results and author of the report kindly agreed to answer my question about the report.
Why Online Retailers Must Be On Facebook
Social Media Optimization Feb 09 10Interesting data in the ForeSee Results 2010 Social Media Report. Some of the key findings in the study, which looked at nearly 10,000 visitors to the biggest e-retail websites in the United States, include:
56% of shoppers to top e-retail websites who interact with social media websites have elected to “friend” or “follow” or [.
Finding Customers In Different Places
Social Media Optimization Feb 07 10I have been really busy launching an online sports network so my posts have been a little sparse recently.
Successful Twitter Marketing Strategies
Social Media Optimization Jan 18 10Last week I looked at some of the marketing strategies that are working on Facebook according to the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers.
Successful Facebook Marketing Tactics
Social Media Optimization Jan 13 10I have been going over the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers to see what are some of the more successful tactics that they are seeing work on Facebook.
Social Media For Small Business
Social Media Optimization Jan 06 10Some interesting data from a new report from Ad-ology called the “Small Business Marketing Forecast 2010”).
Social Media Marketing Becoming More Strategic
Social Media Optimization Jan 03 10A new report from Marketing Sherpa called the “2010 Social Media Marketing Benchmark Report” shows the importance of social media marketing now from a strategic perspective.
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