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As with so many things in the digital age, there’s good and bad that comes with social media. To ask the question of whether or not it’s good or bad is actually pretty foolish; a meal given to a homeless person is a good act but if it’s loaded with poison it’s a bad act. Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I’m “that guy.” You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn’t rated anything a 10 out of 10 since my wife’s Mediterranean pasta, the guy who wonders why his kid only got an “A” and not an “A+” on a test. When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. A recent Fox News article reported that social media causes people stress and researchers have actually developed the term “social media anxiety. As it is announced this week that Facebook is following in the footsteps of Twitter and introducing a hashtag system to its multi-billion pound social network, it begs the question, where does one start and the other begin? Barely a fortnight after news of its Verified Pages broke (a feature not dissimilar to Twitter which [. Raise your hand if you remember looking to web site analytics to decide if you needed a “mobile strategy”. Some people really just don’t think before they speak – or in this case, tweet. Whether it’s Justin Bieber’s opinion of Anne Frank or Amy’s Baking Company having a complete meltdown after appearing on ‘Kitchen Nightmares,’ some just don’t think about what they share with the world. The Internet is constantly changing. Just looking at the modifications made in the last few years between Google, Facebook, Pinterest and the mobile industry makes predicting how the next 12 months will look like pretty challenging. In recent news there have been major developments on government spying on Americans through phone, email, and social media.