Typically when I look at McKinsey’s reports I take away some meaningful data which I file away in my head for future use, but in a recent Chart Focus piece I had more questions than kernels of knowledge to use. I was really caught by the interesting assertions and regionalism based approach from David [...] Full story...
Sharing the the things I found for the day:
Requirements are Actionable Goals
Have you seen a dog-eared Yellow Pages book lately?
Buyer Personas Are Not Just Profiles
How many buyer personas can you afford to engage with unique messaging and campaigns?
Loyalty lessons from Lady Gaga
So what is more fun that being in Austin in the spring? Not much, which is why I’m going to meet some folks for the first time, catch up with old friends and chat little bit about Product Management.
I was talking to Jason Brett this morning to get hands-on view of how SoCal Product Camp went.
Sharing the the things I found for the day:
The burger map of the United States
Do Commercials Still Matter for Brands?
10 Steps to Setting SMART Objectives
Deadlines – The Fast and Furious
Leaner, Meaner, Innovation
Pricing
Image by spatiallyrelevant via Flickr
I’ve been spending the last couple of weeks focusing on consuming content, spending a good deal of time in PowerPoint and getting insights from folks which has been very rewarding and challenging.
Very often as product managers we have the need to get creative. We need to find ways to position into our differentiation and develop/edit/approve content which our buyers and customers will read, so it’s not all persona’s, powerpoint and math.
Sharing the the things I found for the day:
Social Markers. Here I Am, Brain The Size Of A Planet.
Dave Daniels just finished his manifesto at Change This – Is Your Product Launch Doomed – 10 Ways to Identify a Impending Launch Disaster.
Sharing the the things I found for the day:
The Mr. Rogers Guide to Blogging from the Heart
Genius is misunderstood as a bolt of lightning
Should You Teach Your Customers How to Buy?
10 writing tricks to connect with online audiences who won’t actually read