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Spatially Relevant Oct 11 09 Deloitte’s study focuses on better understanding the value of community. The research ultimately surfaced the importance of word of mouth. With a hybrid approach of quantitative and qualitative research they had the following pool of respondents:
400+ companies – Consumer packaged goods, Software, Hospitality, Insurance and just a bunch of other segments
Communities ranged from <100 [...] Full story...
Thanks to all for the wonderful discussion! Define Your Career Roadmap View more presentations from Jon Gatrell
Google+ versus Facebook, A Social Networks Survey View more presentations from SurveyMonkey
Content continues to be a critical item for marketers to influence behaviors, beliefs and drive engagement.
Just like other shiny objects which have come before, the tech is out front in many of the discussions – social media is no different.
I just had the opportunity to spend an hour talking product management, marketing and some random things around tech.
While this RFP overview is social media related, it applies at the highest level for any RFP in B2B. I’ve taken the time to extend it some to make it more relevant to B2B buyers in general.
Product Management Career Planning: Set Your Path View more presentations from Jon Gatrell Thanks to all who voted and attended.
Mobile content consumption and gaming has become my “platform” of choice for those two activities for me.
I was just looking at my schedule and noticed I have a good deal of time on the road with Product Camps which is always fun.
Innovative brands apparently rank higher in this Landor, Burson-Marsteller and et al piece looking at industry (Tech, Banking, Auto…) and brand reputations by region.