Will The Sugarbabes put women off Windows 7? Or not? I’m confused.
TechCrunch UK Nov 24 09Please help me everyone, I'm confused. Today the WITsend blog on ComputerWeekly, a blog called 'A place for women in IT', asks "Will tech companies ever learn?" Apparently Microsoft, in making girl band The Sugababes the new face of Windows 7 (at least in the UK), has made a mistake. WiTsend says that The Sugababes are aimed at tweeny-bopper eight-year-old girls who are "not exactly the biggest consumers of computer operating systems". Thus the campaign will not appeal to grown up women who do actually buy PCs. Admittedly the blog admits that in using a pop band (it quite easily have been a boy band I guess) who are not known for their intellectual capacity so much as their ability to kick out a pop track while looking good, Microsoft is cleverly showing that just about anyone, wow even bubble-gum pop bands, can use Windows 7. Full story...
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Mobile coworkers get WorkSnuggling in SF and NYC
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Apple iPad? How about a little German innovation instead
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Skype legend Morten Lund to rock GeeknRolla, April 20, London
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Breaking: 123people acquired by PagesJaunes Groupe
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Learn how to pitch your startup, for free
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Yahoo to exclusively power search, ads for Telefónica España
TechCrunch UK 3 days agoYahoo will power search and related advertising on the 'emocion' portal of Telefónica España, Spain’s largest operator network, the two companies announced this morning.
Wiki-style business directory Brownbook hits 34 million listings
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Videoplaza secures €3.5 million from leading Nordic VCs
TechCrunch UK 3 days ago[Sweden] Stockholm-based Videoplaza, the video ad server startup, has secured a €3.5 million funding round from leading Nordic VCs Creandum and Northzone Ventures.
Social games company Nival Network raises $7m from DST, 1C and Sergey Orlovskiy
TechCrunch UK 4 days ago[Russia] The Moscow-based social games company Nival Network, part of the Nival Group, has raised $7 million in new funding from DST, 1C Company and Nival Group founder & CEO Sergey Orlovskiy, according a report (russian) in the Vedomosti newspaper.
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