Alice.com Sweeps In $6 Million For Household Goods E-Commerce Platform
TechCrunch Nov 10 09Alice.com, the retail platform for household goods, has closed a $6 million Series B round of funding from private investors, bringing the startup's total funding up to over $10 million. We previously scooped the startup's $4 million infusion (which was part of this round) in September. Alice.com raised $4.3 million in Series A funding from Kengonsa Capital Partners and DaneVest Capital in November of 2008. Launched in June, Alice.com is an retail platform for consumer packaged goods manufacturers, like Procter & Gamble, to sell directly to consumers instead of going through retail channels like Target or Wal-Mart. Full story...
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