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Gaming Software Company Arkadium Acquires Advergame.com
TechCrunch Jul 21 09Arkadium, an NYC-based company that markets gaming software for brands, ad agencies, casino operators and online game websites, has bought Advergame.com for an undisclosed sum and has revamped its gaming portal GreatDayGames with a number of additional features to boot. According to the company, customized advergames offer a fresh approach to exposing consumers to a brand and "keep them coming back for more". Kenny Rosenblatt, CEO of Arkadium says: “The majority of display ads shown to gamers today are irrelevant to the player and worthless to the publisher. Casual gamers spend thousands of hours playing online and are highly receptive to relevant advertisements. Full story...
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