Skout Studies What Happens When Dating Goes Mobile

Over the last decade or so, the public perception of online dating has shifted from being a bit odd to something that's pretty normal. But even as people get used to surfing the web as they look for a potential date, there's a new trend emerging: location aware, mobile dating services. Skout, a social dating service with a strong mobile component, decided to conduct a study to see how hesitant people are to make the move from mobile messaging to in-person meetups. The company surveyed 1000 of its users 20-30 years old, with an even gender split. While everyone surveyed was a Skout user, the questions pertained to any mobile dating service. Full story...