Affiliate marketing is 15 years old this month—CyberErotica is said to have launched the first program in 1994. The adult industry has always been ahead of the curve, but I digress. Despite 15 years of existence, which is essentially an eternity in "online years", the performance based marketing method is still in its infancy. Sure, there are lots of affiliate programs that exist for many online etailers (and other sites that seek sales, leads and visitors) and $2.1b was paid out last year from affiliate programs, but affiliate marketing is still not as easy as it should be for website/blog Publishers to implement and get compensated for their referrals. Full story...
Today sees the public launch of Company.com, a new social community service for small to medium-sized businesses.
It's been almost 2 years to the day when Apple released Aperture 2.0, and this morning the company announced that the third iteration of the photo editing and management software is available.
Yammer, the San Francisco startup that offers a solid enterprise-grade microsharing and realtime communications service, is expanding its executive team after successfully closing a Series B funding round to the tune of $10 million earlier this month.
Last July, we reported that the new company by Flickr co-founder Stewart Butterfield had received a name, and was looking to hire.
Editor's note: Is Apple going to far with its restrictions on developers? Alistair Goodman thinks so and explains why in this guest post.
Foursquare continues to sign interesting deals with major players in a wide range of fields. Following the service's Bravo deal a couple weeks ago, they've reached a deal with restaurant rating guide Zagat, according to The New York Times.
Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns.
YouTube might be streaming more than 13 billion videos a month, or nearly 40 percent of total individual streams, but when you measure by time spent YouTube only accounted for 26 percent of all viewing minutes on the Web last year.
With the continued success of Twitter and other social networking tools, any criticism (or praise) of products and companies is becoming increasingly public.
It actually took longer than I would have expected for someone to come up with a good mocking of Google's "Parisian Love" commercial that played during the Super Bowl yesterday.