technews.am is a new community for breaking news across the technology sector. We are still in Alpha, so please bear with us.
YouTube: Queries For ‘Snickers’ Jumped 18,000% After Their Super Bowl Ad
TechCrunch Feb 18 10It's been nearly two weeks since the Super Bowl, but the stats behind one of the world's biggest media spectacles keep pouring in. YouTube has just written about the impact some of the Super Bowl ads have had on its site, offering rare insight into just how much attention those million-dollar advertising spots will get you. During the days following the Super Bowl, YouTube reported an 18,000% spike in queries for "Snickers" (no doubt spurred by their ad featuring Betty White and Abe Vigoda). YouTube also says that mobile queries for Doritos rose by 5,000% (note that the Snickers stat that was for YouTube's entire property but Doritios was for mobile only — it's a bit strange that they aren't giving an apples to apples comparison). Full story...
More stories from techcrunch »
TechCrunch 9 hours ago:
TinyTap App Lets Kids Create Customized iPad Books & Games -
TinyTap is a new iPad application designed for kids which introduces a different angle on the "record-your-own-voice" storybooks craze, by offering a playable book or game you and your kids can customize with your own photos, camera shots, music, narration, and more.TechCrunch 10 hours ago:
Gillmor Gang Live 05.25.12 (TCTV) -
Gillmor Gang - John Taschek, Robert Scoble, Keith Teare, Kevin Marks, and Steve Gillmor. Recording live at 1pm PT.TechCrunch 10 hours ago:
MoPub Launches A “Buy It Now” Private Marketplace For Mobile Advertisers -
MoPub, an ad serving startup for smartphone apps, is announcing a new way for its publishers to offer their inventory to advertisers — a private marketplace limited to select publishers and advertisers.TechCrunch 11 hours ago:
Gadget Of The Week: The Parrot AR.Drone 2.0 -
There are plenty of ways to get your flight school kicks with your smartphone or tablet — this missile shooting Griffin chopper comes to mind — but few manage to ooze as much style (or cost as much money) as Parrot’s AR.TechCrunch 11 hours ago:
SimplyUs Brings Couples Closer, With An App For Organizing Their Lives Together -
The latest entrant into the couple-sharing mobile app space is SimplyUs, a Toronto-based startup that aims to make couples happier by adding a little organization into their lives.TechCrunch 11 hours ago:
Death To The Install! Play Facebook Games Straight From News Feed -
Facebook games just got a lot more viral. People don't want to install and give data permissions to games, they want to play them, so now Facebook is allowing games to be played directly from within news feed or Timeline stories.TechCrunch 11 hours ago:
White House Receives Flood Of Innovation Fellow Applications After Its Disrupt Announcement -
Disrupt isn't just a great launch platform for startups. Earlier this week at TechCrunch Disrupt New York, President Obama's senior technology advisor, Todd Park and U.TechCrunch 11 hours ago:
PayPal Rolls Out To 15 More National Retailers, Announces Deals With 6 Top POS Software & Terminal Makers -
PayPal is expanding its in-store payments technology to 15 new national retailers, following its initial brick-and-mortar rollout with Home Depot earlier this year.TechCrunch 12 hours ago:
Talking (And Rocking) With gTar Creator Incident -
Sure, UberConference took home the Disrupt Cup and its accompanying $50,000 (giant) check. But it could be argued that Incident, makers of the gTar, had already won.TechCrunch 13 hours ago:
Exec, The YC-Backed Mobile App For Instantly Doing Your Errands, Raises $3.3M -
Exec, a mobile app that instantly gets people to do your errands, has raised $3.3 million, according to an SEC filing.Popular Tags »»
amazon android apple ceo email engadget facebook gadget gadgets galaxy google htc investors ios ipad iphone ipo japan job job description jobs joel on software launch london country mail microsoft mobile new york ny online marketing samsung sandwich seo smartphone social media sony sprint stock t mobile twitter unofficial apple weblog verizon wall street wall street journal yahoo youtube entertainment
