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More stories from the accidental product manager »

Product Managers Need To Know What Their Company’s Cost Of Capital Is -

You’ve just been put in charge of managing the best product ever. Based on the product development definition, you know that this product is going to be a run-away success: it solves a critical problem that a lot of customers are currently facing.

How Can Product Managers Get Sales To Use Social Media Correctly? -

By now just about every product manager knows that not only has social media arrived, it has just about taken over the world.

Three Letters That Can Help Product Managers Be More Successful: ATM -

Wouldn’t it be great if the product that you were managing was used by millions of people every day? Even better, wouldn’t it be cool if it performed some function that generally made them happy after they used it – like gave them money or something like that? Well guess what, product managers who work [.

Which Forms Of Social Media Should Product Managers Be Involved In? -

How many social media ecosystems are out there these days? By my count (if you still include MySpace), there are 9 big ones.

What Every Product Manager Needs To Know About The Hadoop Database Solution -

Just in case you’ve been living with your head underneath a rock, the world appears to have gone “big data” crazy lately.

Product Managers Need To Learn How To Offer Customers A Next Best Offer -

If there was a perfect world for us product managers to live in, what would it look like? Sure there would be white unicorns everywhere but what would our jobs be like? I’d guess that we’d know our customers much better than we know them today.

What Can A Tax Software Company Teach Product Managers About Customer Information Overload? -

Ugg, taxes! I don’t like them, you don’t like them, nobody likes them. One of the reasons that nobody likes taxes is that they are so very complicated – what counts as taxable income and what doesn’t? It turns out that the company Intuit realized that we don’t like taxes and they’ve made a lot [.

How Product Managers Can Help Their Customers Weigh Their Options -

Have you ever had to make a decision between two products that you were considering buying? How did you go about doing this? If you are like most of us, you collected what data you could on both products and then you weighed the data in order to try to see which product would best [.

Have A Very Happy Easter! -

  Finally! Easter has finally arrived. I hope that you are going to be able to take some time off and celebrate this special season as Spring is just around the corner and Winter is quickly becoming a distant memory! I’m going to take this week off and get some well deserved rest.

Product Managers Need To Make The Product Purchase Process Perfect -

As product managers, we have a responsibility to our potential customers to make the product identification, selection, and purchasing process as easy as possible.

How Roadmaps Can Prevent Product Managers From Getting Lost -

Where is your product going to be in 6 months? What features will it have in a year? What is going to make your product different than everyone else’s in 5 years? If you can’t answer these questions, then perhaps you either don’t have a product roadmap or the one that you have isn’t doing [.

Why Product Management Is Broken And What To Do About It -

Excuse me for just a moment while I look around for my soapbox – oh, here it is. Now I’m ready to share a shocking piece of information with you.

Product Management 101: How To Be A Product Manager -

Ok, I give up. Enough people have been asking me how I do the job of product management, that I now feel compelled to share all of my secrets.

Product Managers Need To Learn To K.I.S.S. Their Customers -

Doggone it – what do your customers really want? You try listening to them, you try sending them surveys, you meeting them at trade shows, and yet you still feel as though they just don’t quite understand how great your product really is and so they aren’t buying it.

Product Managers Know Customers Don’t Buy When You Tell Them Too Much -

If you would like to get more of your potential customers to buy your product, what’s the best way to make this happen? If you talked with product managers, I’d be willing to bet that you’d hear a lot of them tell you that delivering more product information to your potential customers just might do [.

10 Tips For Solving Common Product Development Problems -

If there is one thing that really should scare a product manager, it’s the prospect of using the product development definition to create a brand new product.

Why Failure Is A Product Manager’s Best Friend -

If you got a chance to sit down with another product manager and share with them what you thought that they would have to do in order to be successful, what would you tell them? I’m thinking that a lot of us would tell them that they needed to make sure that once they came [.

Product Managers Need To Learn That Less Is More -

If you got a chance to sit down with another product manager and share with them what you thought that they would have to do in order to be successful, what would you tell them? I’m thinking that a lot of us would tell them that they needed to make sure that their product had [.

Product Managers Know To Never Go Hunting With Beach Balls -

If you got a chance to sit down with another product manager and share with them what you thought that they would have to do in order to be successful, what would you tell them? I’m thinking that a lot of us would tell them that they needed to make sure that once they came [.

Why Product Managers Need To Not Follow Their Development Plans -

If you got a chance to sit down with another product manager and share with them what you thought that they would have to do in order to be successful, what would you tell them? I’m thinking that a lot of us would tell them that they needed to make sure that once they came [.