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By now just about every product manager knows that not only has social media arrived, it has just about taken over the world. Wouldn’t it be great if the product that you were managing was used by millions of people every day? Even better, wouldn’t it be cool if it performed some function that generally made them happy after they used it – like gave them money or something like that? Well guess what, product managers who work [. How many social media ecosystems are out there these days? By my count (if you still include MySpace), there are 9 big ones. Just in case you’ve been living with your head underneath a rock, the world appears to have gone “big data” crazy lately. If there was a perfect world for us product managers to live in, what would it look like? Sure there would be white unicorns everywhere but what would our jobs be like? I’d guess that we’d know our customers much better than we know them today. Ugg, taxes! I don’t like them, you don’t like them, nobody likes them. One of the reasons that nobody likes taxes is that they are so very complicated – what counts as taxable income and what doesn’t? It turns out that the company Intuit realized that we don’t like taxes and they’ve made a lot [. Have you ever had to make a decision between two products that you were considering buying? How did you go about doing this? If you are like most of us, you collected what data you could on both products and then you weighed the data in order to try to see which product would best [. Finally! Easter has finally arrived. I hope that you are going to be able to take some time off and celebrate this special season as Spring is just around the corner and Winter is quickly becoming a distant memory! I’m going to take this week off and get some well deserved rest. As product managers, we have a responsibility to our potential customers to make the product identification, selection, and purchasing process as easy as possible. Where is your product going to be in 6 months? What features will it have in a year? What is going to make your product different than everyone else’s in 5 years? If you can’t answer these questions, then perhaps you either don’t have a product roadmap or the one that you have isn’t doing [.