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The Accidental Product Manager Jan 30 12 I’m sure that any product manager living in the U.S. has encountered one of the Capital One ads for their credit cards at some point in time over the last year or so. What might get lost in the blizzard of Capital One ads and promotions that seem to always be around us, is that [...]
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Have you ever given any thought to the damage that you might be doing to your company’s other brands when you slash the price of your product? It turns out that cutting your product’s price might boost your product’s sales, but at what expense? Say Goodbye To Your Margin As a product manager, it can [.
What’s the first thing that every product manager learns? Simple, that you have to figure out what problem your product solves for your customer if you want the product to be a success – this is almost part of the product development definition.
If you have been out to a mall, driving in traffic, or attended a sporting event lately then you’ve seen that just about everyone had their faces planted into a mobile device of some sort.
So what does a product manager need to do in order to make his / her product more profitable? As I suspect every product manager learned during the last global recession, cutting costs associated with your product is one important step.
As product managers we are always looking for someone to tell us how we could be doing our jobs better so that we can look even better on our product manager resume.
If you’re a product manager, then you always want to be a winner, right? It’s almost an integral part of our product development definition — you want your product to storm into the marketplace and kick some butt and become #1 overnight.
It is the best of times to be a pharmaceutical drug product manager, it is the worst of times to be a pharmaceutical drug product manager.
Just imagine if you were the product manager who was in charge of one of the world’s simplest products: a pen.
How do you feel about failing at something? I’m willing to bet that you are just like the rest of us in that you HATE to fail.
I don’t care what kind of product you are in charge of right now, let’s play a game. You are now in charge of a product that all of us see every day: pay phones.