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Disease, drug wars and data centers

The Forrester Blog For Product Management  Dec 08 09

[Posted by Jennifer Bélissent] Just thinking about Mexico and the cards it was dealt getting blamed for swine flu. I was recently in Europe, and was surprised to hear friends refer to H1N1 as the “grippe mexicaine” or “Mexican flu”.... Full story...

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Spotted - 2 interesting European marketing automation vendors

The Forrester Blog For Product Management  5 days ago

By Peter O'Neill I met with two interesting marketing automation software vendors last week. As a patriot certainly, I like that there are these European companies with some very innovative ideas that will contribute to the success of both factory.

A Conversation With LoopFuse About The Marketing Automation Market

The Forrester Blog For Product Management  Mar 02 10

[Posted by Laura Ramos] Since publishing the market overview for the lead management automation space, I have been pleasantly surprised by the number of current and emerging vendors who got in touch wanting to talk further, learn more about my.

Forrester open house for PMs

The Forrester Blog For Product Management  Mar 02 10

Late last year, we kicked off a series of open house discussions at the Forrester office in Foster City, CA.

All your authentication are belong to us

The Forrester Blog For Product Management  Feb 26 10

In my childhood, many of the bad guys in TV shows were corporate overlords. Tweed jackets and dark turtlenecks were the apparel of choice.

Agile mainstream flows into Collabnet

The Forrester Blog For Product Management  Feb 24 10

Recently, colleague Dave West and I published some research showing how Agile has gone mainstream in both the tech industry and IT departments.

PM's latest annoying responsibility

The Forrester Blog For Product Management  Feb 24 10

The more social we get, the more we expose about ourselves. That's a fact of life that antedates social media, the Internet, or computers.

Vote for Silicon Valley P-Camp topics

The Forrester Blog For Product Management  Feb 19 10

If you're a product manager or product manager on the West Coast, you should take a minute to vote for the topics you want to see covered in the Silicon Valley P-Camp next month.

Are Field Marketers a Marketing Concierge?

The Forrester Blog For Product Management  Feb 18 10

By Peter O'Neill Thanks to all of you who have already sent me feedback about my first report on the challenges facing field marketers.

Buzz as a PM failure

The Forrester Blog For Product Management  Feb 16 10

Google now has two recent examples of how not to launch a product. To be more specific, the launches of Wave and Buzz are unfortunate illustrations of product management and product marketing breakdowns.

Why Buzz, and why being the best isn't what matters

The Forrester Blog For Product Management  Feb 11 10

Building off of Tom Grant's post about Google Buzz earlier today, Google Buzz is an interesting case study about how winning market share is not just about having the first or the best product.



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