Workshop on social media for development teams
The Forrester Blog For Product Management Sep 01 09In October, I'm doing a workshop in the Foster City office about social media for product teams. How can social media fill in the gaps left by traditional requirements? Which social media outlets should you use to answer particular questions?... Full story...
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Don't outsmart yourself
The Forrester Blog For Product Management 4 days ago
In product marketing, you always want to sound like the smartest person in the room. However, you shouldn't prove it with marketing messages that only you fully understand.
You do not understand collaboration
The Forrester Blog For Product Management 4 days ago
I swore that I was not going to say anything further. I really, really tried, but I'm going to have to throw away the little plastic medal that says, "Two Weeks And No Buzz.
My blog: The End of the Road or a Change of Lanes?
The Forrester Blog For Product Management 5 days ago
In three days, it will be the two year anniversary of my first blog post on Experience: The Blog.
Adapting to Cloud: The Channel Models They Are a-Changin’
The Forrester Blog For Product Management Mar 12 10
NetSuite, a leading SaaS ERP/CRM provider, recently announced that it is revamping its channel partner comp model: 100% on Y1 subscription revenue, and 10% thereafter.
My Next Chapter In B2B Marketing
The Forrester Blog For Product Management Mar 12 10
Almost four years ago, I began a new journey at Forrester Research when I agreed to take on the B2B marketing research coverage and practice.
Forrester's New Blog Network is LIVE
The Forrester Blog For Product Management Mar 12 10
Cliff Condon, the Forrester VP in charge of research processes, just pulled the trigger on Forrester's new blogging network.
If you don't go to P-Camp Silicon Valley 2010, slap yourself
The Forrester Blog For Product Management Mar 12 10
Rich Mironov, organizer for the Silicon Valley Product Camp 2010, says that the pre-registration is closed at 960 people.
How demographics matter in B2B tech adoption
The Forrester Blog For Product Management Mar 11 10
In case you wanted to attend tonight's open house on the demographics of B2B technology adoption, here's a pertinent diagram from a recent publication on the subject.
Busy, busy March
The Forrester Blog For Product Management Mar 08 10Several events of interest for product marketers and product managers involving Yours Truly: Forrester open house on the demographics of B2B technology buyers.
Spotted - 2 interesting European marketing automation vendors
The Forrester Blog For Product Management Mar 07 10By Peter O'Neill I met with two interesting marketing automation software vendors last week. As a patriot certainly, I like that there are these European companies with some very innovative ideas that will contribute to the success of both factory.
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