Apple introduces reserve and pick-up

TUAW  Nov 07 09

Filed under: Hardware, Retail, Odds and ends, Apple, Holidays

As a guy who likes shopping online, but who still appreciates the act of going into a retail store for big purchases, I love this news. Apple has introduced a "Reserve and Pick-up" service for the holiday season. The name is a little unwieldy, but it gets the point across. You go onto the Apple web site to find what you want, click to reserve the product at a nearby Apple Store, and then go to the store and pick up the goods while you're doing your holiday shopping between December 15 to 24. For many folks, this might seem awkward -- why not just buy the product online and get it shipped, or just go to the store and buy it? For guys like me, it's perfect -- all of the convenience of choosing a product online, with the added bonus of being able to check out the retail store during the holidays. Full story...