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Tyner Blain Feb 01 12 The ideal agile team is made up of specializing generalists – but what does that really mean? The goal isn’t to prevent functional silos of expertise, it is to allow people to cover for each other. Great Conversation Elena Yatzeck (@eyatzeck) posted a comment on an earlier article about agile maturity models. In terms of [...] Full story...
Why do products fail? Trying to organize all of the reasons that your product might fail is a Herculean effort.
After building an understanding of which problems are important to your each customer you want to serve, and rating each competitive product , you’re ready to tally the scores and see how your product compares with your competition.
At this point in the product comparison series, you know who your customers are, which problems are important to them, and which products compete to solve those problems.
You start with a point of view about what makes a minimum viable product. When your product launches, it is your customer’s point of view that matters.
A good product is one that solves valuable market problems. To be successful in the market, a product needs to solve the problems that the right customers are willing to pay to solve.
If you understand the important market problems, you can make a good product. If you understand how important each problem is, for each group of customers, you can make a great product.
Comparing products without an understanding of the important market problems by which to compare the products is a waste of time.