At the International Level, it’s about Engagement (and Standardization)

In the International break-out panel, the prevalent theme was of consumer engagement: in a regulated environment such as the U.K. might become, how do you engage the consumer? How do you get them to change their behavior? According to Ray Bell of Grid Net, it’s really about services.  Green Energy, he claims, will become a marketable service because though it costs more, people will feel better about buying it. This has already proven true in many fields;Wal -Mart sells organic products as well as every day bargains. This is a subtle departure from most thoughts on global energy — the notion of green power as a desirable option as opposed to a necessity. Full story...