Over the course of the last few months, Sprout has had the opportunity to work with some amazing brands and agencies to create social engagement campaigns. Together with our clients, we’ve introduced consumers to a new video game and allowed musicians to showcase their best track for a chance to win a record deal. What we’ve learned from these projects is that social media success involves common sense, listening to peers and looking at things in a different light. Here’s my list of best practices for creating your own social media success story: 1. Appeal to what people love the most – themselves When I get an email notification that I have been tagged in a photo, I immediately race to Facebook. Full story...
Now that Facebook is fast on its way to becoming a public company, and its financials have been laid bare, there’s just one question that remains unanswered: What is Facebook actually worth?
A private market transaction completed Thursday may provide …
Google has asked the Federal Communication Commission (FCC) for permission to use an undisclosed new “entertainment device” in four major cities over the next six months.
Japanese electronics manufacturer Panasonic has projected that it will lose a record $10.
Intel will be a formidable competitor this year as it launches new processors and a huge marketing campaign aimed at driving the adoption of thin and powerful compuers known as Ultrabooks.
2010’s Final Fantasy XIII may have sold well enough, but the perplexingly bad design decisions quickly made the title a bitter disappointment for many fans.
In a head-scratching private market barter, illustrious venture firm Sequoia Capital has managed to secure an even larger chunk of up-and-coming Silicon Valley startup Evernote.
As VentureBeat’s Jolie O’Dell pointed out yesterday, Mark Zuckerberg managed to strike a deal with some key investors and friends that gives him 57 percent of the shareholder voting power.
Flaregames has raised 6 million euros, or $7.9 million, in a funding round led by Accel Partners.
Popular social networking management service HootSuite announced Wednesday it has added support for more social apps and opened its Engagement API.
Mark Zuckerberg controls a majority control of Facebook, and will continue to enjoy that control after it goes public, according to an unusual arrangement he struck with some key investors and colleagues among Facebook’s shareholders.