Five rules of thumb for social media advertising

Over the course of the last few months, Sprout has had the opportunity to work with some amazing brands and agencies to create social engagement campaigns. Together with our clients, we’ve introduced consumers to a new video game and allowed musicians to showcase their best track for a chance to win a record deal. What we’ve learned from these projects is that social media success involves common sense, listening to peers and looking at things in a different light. Here’s my list of best practices for creating your own social media success story: 1. Appeal to what people love the most – themselves When I get an email notification that I have been tagged in a photo, I immediately race to Facebook. Full story...