ImageSpan and Arvato build a way license content for online use

ImageSpan has teamed up with Arvato Finance Services to create a global clearinghouse for web site owners to license digital content such as photos and videos and then pay the proper owners of the property, regardless of what country they’re in.

The deal helps ImageSpan grease the skids for LicenseStream, a service that wraps a photo with tracking information so that the owner of the photo can figure out who is using it on the web. Meanwhile, Arvato Financial Services, a subsidiary of Arvato, which itself is a subsidiary of media giant Bertelsmann, has a payment system that takes the money from a licensee and then distributes the proper share of the revenues to the different parties that created or distributed it. Full story...