SunRun takes $18M, advice from Accel to make solar consumer-friendly
VentureBeat Jul 28 09
SunRun, a company that sells rooftop-generated solar power to residential consumers for flat monthly fees (and a one-time startup cost), announced today that it raised $18 million in a second round of funding to market its services even more broadly.
Backed primarily by Accel Partners, SunRun is also implementing an aggressive web-based strategy to boost its profile and attract interest. It says Accel gave it helpful tips to grow traffic on its web site, now at more than 150,000 unique monthly visitors. It has also branched into social networking — running ads on Facebook. By making the company more searchable and making other modification to its site, Accel says it has given SunRun an edge over other companies selling residential solar, namely SolarCity and Sungevity, whose sites have drawn under 50,000 unique visitors. Full story...
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