Toys R Us finds hordes of fans on Facebook
VentureBeat Nov 24 09
Facebook announced today that Toys R Us has become the fastest growing brand on Facebook, growing between 40,000 to 95,000 fans per day over the past week. Toys R Us recently released a new catalog on their Facebook Fan Page, called the “Big Book” and currently has 396,301 fans.
Unsure of the exact reason for the tremendous growth, Facebook “assumes it’s the result of an ad campaign,” juxtaposed with a number of features on the company’s Fan Page stimulating growth of new fans.
One of these features on the Toys R Us Facebook Fan Page includes a specialized one catering to the impending Black Friday that immediately follows Thanksgiving Day and is notoriously the biggest shopping day of the year. Full story...
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