Amazing response to The Analysis Exchange
Web Analytics Demystified Dec 17 09Wow. Wow. Wow. I am at a total loss for words when it comes to the response from the web analytics community regarding our soft-launch for The Analysis Exchange on Tuesday. We’ve had over 250 people, largely from within the measurement community, sign up to participate and have seen the nicest emails imaginable. Clearly this [...] Full story...
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Welcome to Web Analytics Demystified 2.0
Web Analytics Demystified Jan 19 10By now you’ve noticed that we’ve completely re-done the Web Analytics Demystified web site, that is unless you only ever read my posts in an RSS reader in which case I would ask you to click-through and have a look.
The Most Important Post on Web Analytics You’ll Ever Read
Web Analytics Demystified Dec 22 09When John Lovett joined Aurelie and I here at Web Analytics Demystified earlier this month an awful lot of people said, “Hey, nice job getting such nice guy on board,” “We love John, he’s great,” and “Man, what a great addition to your team!” Clearly John has the respect of the industry, but one thing [.
Announcing The Analysis Exchange
Web Analytics Demystified Dec 15 09A few weeks ago I started pinging folks within the digital measurement community asking about the work we do, the challenges we face, and how we got where we are today.
Welcome to our newest partner, John Lovett
Web Analytics Demystified Dec 01 09As you can see by the title of this post Web Analytics Demystified has some amazingly huge news — respected industry veteran and former Forrester Research senior analyst John Lovett has come on board as a Senior Partner.
Google Analytics Intelligence Feature is Brilliant!
Web Analytics Demystified Nov 10 09Long-time blog readers are likely aware that I’m not prone to writing about individual technologies or product features unless I have the opportunity to break the news about something new and cool (or not, as the case is from time to time.
Are You Ready for the Coming Revolution?
Web Analytics Demystified Oct 19 09Few would argue that the past few years in web analytics have been, well, intense. The emergence of Yahoo Web Analytics, multiple management shake-ups at WebTrends, Adobe’s acquisition of Omniture following Omniture’s acquisition of Visual Sciences, WebSideStory, Offermatica, Instadia, and TouchClarity, and the continued push into the Enterprise from Google Analytics.
An Apology of Sorts …
Web Analytics Demystified Oct 15 09Now that Omniture’s Q3 earnings are public that I sort of felt like I needed to apologize to the company or at least recognize that they did a good job last quarter leading into their sale to Adobe Systems.
New Data on the Strategic Use of Web Analytics
Web Analytics Demystified Oct 12 09Recently Google published the results of a Forrester Research study they had commissioned (PDF) to help the broader market understand the use and adoption of free web analytics solution.
Web Analytics Demystified European Tour
Web Analytics Demystified Oct 03 09Those of you who live in Europe are likely already aware that my good friend Aurelie Pols has joined me as a partner in Web Analytics Demystified.
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