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More stories from web strategy by jeremiah »

Google better organizes our world –and sells us back the experience -

Above Photo:  Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements.

Resources: Converged Media, Integrating your Paid, Owned, and Earned -

Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments.

Social Business Growth Segments: Social Media Management Systems and Education -

Brands Seek to Scale by Focusing On Managing Social Proliferation Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies.

Dear Brands, Our Relationship has Changed -

Dear Brands, I want an open relationship. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods.

The Three Market Drivers: Causes for the Collaborative Economy -

Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond.

Altimeter Research: Social Business Spreads Across The Enterprise -

Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results.

The Next Phase of Social Business is the Collaborative Economy -

Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter.

Blue Ocean Opportunity: Branded Collaborative Economy Software -

A market opportunity for the innovative entrepreneur and visionary VC, a new market awaits to be charted.

Altimeter Open Research: Organizing for Content Marketing -

Every company is now a media company. Content Marketing is in high demand, as every company has now realized they are media companies.

Altimeter’s Four Disruption Themes for Business -

Jeremiah: This was initially posted on the official Altimeter blog, which I’m now cross-posting here on Web Strategy.

Index: List of Content Marketing Software Vendors -

Altimeter continues our coverage on Content Marketing by Rebecca Lieb (who’s working in conjunction with me on this post and coverage), researcher Jessica Groopman and our co-authored report on Converged Media (Paid, Owned, and Earned).

Keynote Slides: Converging Your Paid+Owned+Earned Media #MUS13 -

What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into one single form of media live at their customer event here in San Francisco.

People on the Move in the Social Business Industry, April 7, 2013 -

There was an increased set of job moves this past month, primarily Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in.

Meet the Investors of Social Networks and Social Media -

Which VC invested the most frequently in Silicon Valley Social Networks? Surprise! They’re from NY! This is part of my continue industry analysis of the changing digital space (see all posts tagged VC), but probing which investors are most active –and are bellwethers for finding future growth companies.

Social Networks by Revenue and Employees, Facebook Stands Above All -

Above: Facebook’s employees hard at work in the open working conditions As an Industry Analyst my role is to identify trends, market forecasts and publish my findings in research reports.

Index of 2013 Disruptive Technologies -

Above: Like lightning, digital technologies jolt us with energy, the savvy will harness their energy, those who ignore, risk danger.

Altimeter’s Take: The Technologies That Matter from SXSW 2013 -

By Chris Silva and Jeremiah Owyang, Industry Analysts at Altimeter Group Technologies are Emerging at an Increased Rate –Making Tracking Harder than Ever.

SXSW is a Festival –Not Just A Conference -

Is SXSW for Business or just a Boondoggle? That’s the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a boondoggle.

The Rhythm of The Software Industry Impacts Business Buyers -

Above Photo: Like analyzing the rings on a tree stump,  our natural environment gives us clues on where we’ve been, and where we’re going.

People on the Move in the Social Business Industry, March 5, 2012 -

At the start of each year, we often see a flood of new hires, as many are hired over Q4 for the new year.