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Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Brands Seek to Scale by Focusing On Managing Social Proliferation Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. Dear Brands, I want an open relationship. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond. Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s most recent social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. A market opportunity for the innovative entrepreneur and visionary VC, a new market awaits to be charted. Every company is now a media company. Content Marketing is in high demand, as every company has now realized they are media companies. Jeremiah: This was initially posted on the official Altimeter blog, which I’m now cross-posting here on Web Strategy. Altimeter continues our coverage on Content Marketing by Rebecca Lieb (who’s working in conjunction with me on this post and coverage), researcher Jessica Groopman and our co-authored report on Converged Media (Paid, Owned, and Earned). What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into one single form of media live at their customer event here in San Francisco. There was an increased set of job moves this past month, primarily Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. Which VC invested the most frequently in Silicon Valley Social Networks? Surprise! They’re from NY! This is part of my continue industry analysis of the changing digital space (see all posts tagged VC), but probing which investors are most active –and are bellwethers for finding future growth companies. Above: Facebook’s employees hard at work in the open working conditions As an Industry Analyst my role is to identify trends, market forecasts and publish my findings in research reports. Above: Like lightning, digital technologies jolt us with energy, the savvy will harness their energy, those who ignore, risk danger. By Chris Silva and Jeremiah Owyang, Industry Analysts at Altimeter Group Technologies are Emerging at an Increased Rate –Making Tracking Harder than Ever. Is SXSW for Business or just a Boondoggle? That’s the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a boondoggle. Above Photo: Like analyzing the rings on a tree stump, our natural environment gives us clues on where we’ve been, and where we’re going. At the start of each year, we often see a flood of new hires, as many are hired over Q4 for the new year.