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Social Impacts Every Customer Touchpoint

Web Strategy by Jeremiah  Nov 20 09

Forbes CMO Network, An Insightful Resource For Marketing Leaders I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet business goals.   At a more detailed level, this blog will continue to aim at providing nitty-gritty breakdowns, frameworks, [...] Full story...

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Register For Webinar: Developing a Social Strategy by Objectives

Web Strategy by Jeremiah  less than a day ago

Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level.

People on the Move in the Social Media Industry: Feb 4, 2010

Web Strategy by Jeremiah  5 days ago

The submissions are defintly picking up, I’m seeing more submissions than before. Why? I attribute this to the start of the new year when many folks change up jobs, and the slight uptick we’re starting to see in the economy.

Matrix: Companies Should Factor Social Influence in Total Customer Lifetime Value

Web Strategy by Jeremiah  6 days ago

Case Study: An Influential Mom Blogger Caused Mainstream Crises Popular blogger, Heather Armstrong (@dooce) was dissatisfied with her non-working Maytag appliance.

List of Corporate Social Media Strategists, Corporate Community Managers in 2010

Web Strategy by Jeremiah  Jan 30 10

As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as they grow into these roles managing disruptive technologies.

O’Reilly Webcast Social Business: Taking “Social” to the Core of Your Organization

Web Strategy by Jeremiah  Jan 29 10

A few weeks ago, I was invited to join a discussion with Joshua-Michéle Ross (O’Reilly ), Stowe Boyd, thought leader, and Peter Kim (former colleague at Forrester, now at Dachis Group) on the topic of social business.

Expect Rapid Evolution of the Branded Support Community

Web Strategy by Jeremiah  Jan 28 10

Companies With Support Communities Not Ready For Changes To Come For over a decade, with simple BBS systems to community platforms, support communities haven’t undergone much innovation.

Growth at Altimeter Group: Supply Chain Management, Government Innovation

Web Strategy by Jeremiah  Jan 26 10

Two Key Additions In Growth Areas: Lora Cecere, Alan Webber We’re pleased to announce that we’re expanding two new partners Lora Cecere (full bio), Supply Chain Management and Alan Webber (full bio), Government Innovation.

Community Manager Appreciation Day #CMAD (Every 4th Monday of Jan)

Web Strategy by Jeremiah  Jan 25 10

Every fourth Monday of January, let’s take the time to pause, recognize, and celebrate the efforts community managers around the world to improve customer experiences.

Slides: Four Social Media Trends for Business in 2010

Web Strategy by Jeremiah  Jan 22 10

Companies Must Approach Social Programs In A Coordinated Effort Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort.

Socialgraphics Help You To Understand Your Customers: Slides and Webinar Recording

Web Strategy by Jeremiah  Jan 21 10

Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’.



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